Chii chinokoshakurongedza kofi?
1. Inoshanda kofi kurongedza
Iyo yakanakisa kofi packaging haisi yekungoona chete asiwo inoshanda.Kurongedza kwakanaka kunodzivirira kofi yako, ingave yakakuyiwa, yakarungwa, kana bhinzi.Paunosarudza zvinhu uye maitiro ekurongedza, funga nezvekuchengetedzwa kwechigadzirwa panguva yekutumira nekuchengetedza.Kunyangwe iwe ukasarudza zvemazuva ano kana zvechinyakare zvinhu, kurongedza kwakanaka kunochengeta kofi yako nyowani uye yakachengetedzwa kubva panguva iyo chigadzirwa chinozvarwa.
2. Packaging inosimudzira brand yako
Packaging dhizaini uye ruzivo zvinogona kusimudzira yako brand uye kofi yako.Paunenge uchigadzira kurongedza, unogona kusarudza kuisa yako branding kumberi uye pakati mudhizaini, kana iwe unogona kusarudza imwe yakavanzika yekuisa.Simbisa izvo zvinonyanya kunakidza zvikamu zvekambani yako pane yako yekurongedza, senge panokohwewa bhinzi, chero matanho ezvakatipoteredza emhando yako, uye nekunaka kwakasiyana.Shandisa kurongedza kwako kusimudzira hunhu hwemhando yako uye nyaya - vatengi vanokwezvwa kuchigadzirwa chako, vanozoziva mhando yako, uye ivo vanozonyanya kuda kutenga kofi yako mune ramangwana.
3. Packaging design ichatengesa chigadzirwa chako
Kurongedza kwakanaka kunoisa kofi yako parutivi.Iyo inobata kutarisisa kwevatengi uye inovakwevera kuchigadzirwa chako kwete vakwikwidzi vako.Nepo isu tichida kutenda kuti hatitonge vanhu nechitarisiko chavo, mizhinji yekutonga kwedu pamusoro pechigadzirwa kunoenderana nemagadzirirwo acho.Tsvagiridzo inoratidza kuti vanhu vanoita zvisarudzo zvisingazive mukati memasekondi manomwe vasati vaita sarudzo.Vatengi vanongoda maminetsi mashoma kuti vasarudze kana vachida kushandisa chigadzirwa chako, uye kurongedza kunoita basa rakakosha mukusarudza.
Munzvimbo yekutengesa, kurongedza kwekofi ndiyo yekutanga kuonekwa.Paunenge uchigadzira brand yako, kuwana chimiro chakanaka chekutanga kwakakosha - nepo kurongedza kwako kungasakanganisa kunaka kwekofi yako, vatengi vazhinji vanotungamirwa neaesthetics.Kana vasiri kunyatsotsvaga kofi yako, vangangosarudza iyo inonyanya kutaridzika kana inonakidza mhando.
Kurongedza kofi kwakanaka kunogona kuchengetedza chigadzirwa chako, kusimudzira mhando yako, uye kukwezva vatengi vatsva-chimwe chezvishandiso zvine simba zvekutengesa kofi yako kune vatengi vatsva.
4. Taurira yako brand nyaya kuburikidza yakasarudzika kofi kurongedza
Kupfuura aesthetic uye inoshanda kukwezva, kugadzira kurongedza kunoudza nyaya yemhando yako uye kofi yako.Kana vatengi vachitenga kofi, kazhinji havana mugadziri wekofi ane ruzivo kuti avatungamirire kuburikidza nekunaka kwakasiyana uye hunhu hwekugocha.Pane kudaro, kurongedza kofi kunofanira kuita kuti vatengi vazive zvese zvavanoda kuziva - kwete chete chigadzirwa, asi kukosha kweiyo mhando.
1) Kofi inobva kupi
Vatengi vanoda kuisa mari mune zvigadzirwa zvine nyaya.Ita kuti zvigadzirwa zvako zvibude pachena nekubatanidza chinhu chemunhu mupakeji yako.
Semuyenzaniso, unogona kunyora pakapeji kwakabva nyemba dzekofi, dzakadai seEthiopian Floral Blend kana Colombian Vanilla Coffee.Kana iwe ukashanda pane diki, yakanaka-yekutengesa kofi munda, ipa ruzivo nezve varimi uye basa ravo.Izvi zvinoita kuti mhando yako itaridzike senge inopfuura mugadziri wekofi - kunyora nyaya nezve vanhu pane yako yekurongedza kunotumira meseji yekuti kambani yako inofarira vanhu uye mhando, kwete purofiti chete.
Sezvo nzanga inoenda kune imwe nzira ine hushamwari uye yakagadzikana, vatengi vanoziva zvakare kukanganisa kwezvakatipoteredza kwezvigadzirwa.
2) Nzira yekunakidzwa nayo kofi
Batsira vatengi vako kuti vanzwisise kuti musanganiswa wega wega wakasiyana sei - wedzera mameseji anotsanangura kurongedza kwako uye tsanangura zvakasiyana-siyana zvinonaka zvakavigwa mubhegi rega rega.
Ita kugadzira nekugadzira kwako.Panzvimbo yekunyora nzira yakanakisa yekubika kapu yekofi, unogona kushandisa magiraidhi akachena semapuni nemadonhwe emvura.Yakareruka, madiki magiraidhi anoburitsa ruzivo rwunodiwa pasina kugadzira inooneka clutter pane yekurongedza.
Kupi kunogonakurongedza kofidhizaini ichachekwa mukati?
Iko kurongedza kwakakodzera kwakakosha pakuvaka inokura kofi brand.Paunotanga kugadzira yako logo uye label, chinonyanya kukosha ndechekuuya nechimwe chinhu chepakutanga kuratidza yako brand ethos.Nekudaro, nemasherufu ezvitoro akazadzwa nemakambani akasiyana uye mabhureki, kuuya neyakakunda dhizaini inogona kukurira.
Kuti tikubatsire kuti utange, taunganidza 8 dzenzira dzakanakisa dzekuita kuti package yako yekofi ibude pachena.
1. Rudzi rweMazwi
Ziso remunhu rinokwezvwa neruvara.Kuita kuti kurongedza kwekofi kuve pachena kubva mumakwikwi, simbisa ruvara mudhizaini yako.
Iwe unogona kushandisa colour psychology kugadzira iyo inobata maziso - girini inowanzobatanidzwa nehutano uye zvisikwa, nepo goridhe rinoburitsa chinhu chekunaka uye hunhu.Iwe unogona kusanganisa akawanda mavara mune yakajeka, inoyevedza dhizaini.
Nekudaro, haufanirwe kushandisa mavara akajeka mupakeji yako kuti chigadzirwa chako chibude pachena.Dzimwe nguva minimalist mavara uye madhizaini anokatyamadza semavara ane simba, uye anogona kutaura kuti mhando yako ndeye chic, inotonhorera, uye yazvino.
Edza mamwe mavara akasiyana.Kuita kuti kurongedza kwako kuve kwakasiyana, unogona kuedza mavara asina kujairika segirinhi regirinhi kana pink.Neimwe nzira, iwe unogona kusarudza grey dzakanyarara kana mabrown.Chimiro cheruvara chakabudirira chinomira pachena kubva muchaunga uye chinoratidza meseji yerudzi rwako uye inzwi.
2. Gadzira Unique Packaging
Kugadzira yakasarudzika uye inoyevedza kurongedza.
Zvinoenderana neongororo ya2015, mhando dzechikafu uye zvinwiwa dzakashandisa mifananidzo yekufamba uye kufamba pamavara avo dzakaita zvirinani pane makambani aishandisa mifananidzo yakamira.Vatengi vanowanzowana "mobile" mavara anonakidza uye matsva kupfuura mamwe mavara, izvo zvinoreva kuti ivo vanowanzo sarudza "mobile" yekurongedza pamasherufu ezvitoro.
Kana iwe uchida kuwedzera mufananidzo kana pikicha papepa rako, unogona kufungidzira kofi yako ichidirwa mugagi yakagadzirira-kushandisa, kana bhinzi yekofi yakateurirwa paruoko rwakabata.Iko kufamba kuchagadzira chiitiko chekunzwa kune vateereri vako, kuvakwevera kuchigadzirwa chako uye nekuvakurudzira kuti vaverenge zvimwe.
3. Edzai nemafonti ekugadzira
Iyo typography pane yako yekurongedza inosarudza kubudirira kwayo.
Yekugadzira uye yakasarudzika typefaces ndeimwe yeakanyanya simba dhizaini zvinhu mukurongedza uye branding.Semuenzaniso, makambani makuru mazhinji anongoshandisa mafonti kune avo logos, iyo inotaura kune simba reiyo yakanaka typography.
Edza kuchengetedza branding yako uye zvinyorwa zvekofi yako yekurongedza zvinoenderana uye inopindirana.Kana kambani yako ikashandisa yakagadziridzwa typeface yemhando yako, chengetedza inzwi rinoenderana pane yekofi yekurongedza-iwe unogona kuyedza nemhando dzakasiyana siyana uye masitaera, asi kuenderana kwese kunopa brand yako kubatana.
Kana mhando yako ichiwanzo shandisa minimalist uye understated mafonti, unogona kuita kuti mavara ako ekofi ashandise akashinga, mafonti akafuridzirwa eretro yekuwedzera dhirama uye kusimbisa.Nekudaro, chenjera kana uchishandisa akawanda akasiyana masitayipi emafonti papakeji yako - akawandisa mafonti anogona kuita kuti iyo label iite seyakatsvikinyidzana uye isingafadzi.
4. Kutaura nyaya
Kurongedza kwakanaka kunogona kutaura nyaya yemhando yako uye kofi yako.Kugadzira zvinyorwa zvinodzidzisa uye zvinobatika, usatya kutsanangura.
Funga nezvezvinhu zvinofadza izvo vatengi vangave vachifarira. Sanganisira ruzivo rwakakodzera nezvekuti kofi yako inobva kupi uye kuti inogadziriswa sei, pamwe nechero matipi kana nhungamiro yekugadzira kapu yekofi yakakwana.Ipa runyoro rwezvinonaka zvingangoitwa nevatengi kana vachinwa kofi, semichero kana chokoreti.
Kiyi yekurongedza yemhando yepamusoro inotsanangura kurongedza hakusi kuwandisa mavara ako - shandisa zvinyorwa zvemavara uye yekugadzira typography kuputsa zvikamu zvemavara mahombe, uye shandisa magirafu ane styl pese pazvinogoneka kurerutsa meseji yako.
5. Ratidza kukosha kwechiratidzo
Kana kambani yako iine zvitupa zvakakosha kana mibairo, iratidze pane yako yekurongedza.
Kana mhando yako isina zvitupa zvinozivikanwa kana mibairo, unogona kuramba uchiratidza zita rako.Simbisa hunhu hwemhando yako, senge zvekutengesa pachena kana mapurazi asina mishonga yezvipembenene.Kana kambani yako yakazvipira kune zvigadzirwa zvemhando yepamusoro, taurira vatengi - zvichaenda kure kuti uwedzere kuvimba mune zvigadzirwa zvako.
6. Wedzera mifananidzo
Kugadzira uye kwakanaka dhizaini inzira inokurumidza kubata pfungwa dzevatengi.
Paunenge uchigadzira kurongedza kwako, teerera zvakanyanya kune ako magirafu kana mifananidzo.Iwo magiraidhi akakodzera anogona kugadzira kana kutyora kurongedzerwa kwako - kana zita rako richiratidzika serekare, rakashata, kana kugadzirwa zvisina kunaka, vatengi vazhinji vanochinjira kuchigadzirwa chinoyevedza.
7. Chimiro chechiratidzo
Paunenge uchigadzira kurongedza kwako, chengeta yako brand toni mupfungwa.
Dhizaini, ruvara, uye chimiro chekurongedza kwako zvinoendesa meseji yekambani yako.Chakakosha kuwiriranisa meseji iyi nenyaya yemhando yako - unoda here kuti chikoro chekare chinzwe kuburikidza nenhoroondo yekofi, kana kuti unofarira kunakidza kwedhorobha vibe yechitoro chekofi cheguta hombe?
Toni yako yemhando inofanirwa kupesvedzera akawanda ezvisarudzo zvako zvekurongedza, kubva kusarudzo dzemavara kusvika pakupedzisa zvinhu.Semuyenzaniso, goridhe neruvara rutema runoshanda nemazvo neazvino, reumbozha branding, nepo retro blues nemafonti emhando yepamusoro anogona kunge achirangarira kutanga kwezana ramakore rechi20.Kupedzisa zvinhu zvinogonawo kushandura toni yepakiti - kupera kwematte kunopa manzwiro emazuva ano uye echisikigo, nepo kupera kwakajeka kunogona kumutsa hunyanzvi.
8. Chitupa chako chitupa
Chiratidzo chekambani chinosanganisira inonzwisisika, yemanzwiro, yekuona, uye yetsika mifananidzo uye zviitiko zvinosanganisirwa nevatengi nebhizinesi kana chigadzirwa.Munguva pfupi iri kutevera tichange tichibatanidza mifananidzo chaiyo, masirogani, mavara, uye kunyange anonhuwirira nemhando chaiyo.
Paunenge uchikura kambani yako, zvakakosha kuve neiyo branding yako pane yekurongedza.Kana iwe uchida kofi pachayo, haufanire kuisa brand yako pakati peiyo label - unogona kuiisa kumusoro kana kuderera papakiti, kana padivi peiyo main label.
Chengetedza dhizaini yako yemhando uye kuiswa kunoenderana pane dzakasiyana zvigadzirwa zvekofi - kuwirirana uku kuchabatsira kuwedzera ruzivo rwevatengi uye kujairana nekambani yako uye kuvabatsira kuziva zvigadzirwa zvakasiyana pamasherufu echitoro chako.
Nguva yekutumira: Mar-31-2022